Creating, Building, and Managing Customer Relationships

Intelligent Ethos Background

Following hundreds of one-on-one meetings and discussions with small business owners and Chief Executive Officers, Intelligent Ethos has developed an understanding of what drives them as well as the challenges that they experience running their businesses, especially in today’s marketplace and economy.

More often than not, these individuals wear multiple hats including CEO, subject-matter-expert, and business development or sales, although they started their businesses because of their own professional strengths, in fields such as architecture, consulting, financial services, information technology, marketing, software, and many other services. Each day, these owners make tough decisions on ways to cover all critical areas of business.

Business development is an area where a dedicated expert and resource is desirable, but is often not feasible due to budget restraints or cash flow restrictions. Clearly, there is a need.

There are so many small businesses that can benefit greatly from having a top-quality business development and sales solution available to them in a way that is affordable and effective. Intelligent Ethos was created especially for you. Our company and services are designed to make sense for your business at its current stage and to help you reach your potential. We have an extensive and outstanding track record in customer relations, business development, and revenue generation, combined with our passion for the success of small businesses. Intelligent Ethos offers your business top-quality expertise and execution of business development methodologies in a package that is affordable and scalable.

Executive Bio


Dana Winbush

Ms. Dana Winbush is the founder, President and CEO of Intelligent Ethos, Inc. An accomplished corporate management professional with over 12 years experience in customer relations, business development, and revenue generation, Ms. Winbush is extremely passionate about helping small businesses and entrepreneurs find success in the marketplace. After beginning her career in account management for national and global telecommunications companies, Ms. Winbush transitioned into business development and sales for small businesses in 2002. Representing a human resources outsourcing firm and a Software-as-a-Service (SaaS) provider, she has cultivated extensive relationships in the small business community, federal government contracting market, and the professional and trade association sector.

Throughout her career, Ms. Winbush has generated exceptional amounts of revenue for the companies that she has represented. She is adept at positioning the value proposition of a business and obtaining buy-in from prospective clients by implementing strategic relationship management techniques and integrated communications & marketing plans, resulting in long-term business contracts and secure revenue streams. She fills the role of strategist and go-to-resource for intricate sales solutions, optimizing income & profit, closing techniques, and competitive positioning. Ms. Winbush has been recognized for her achievements receiving awards for ‘New Accounts – Total New Revenue’, ‘All Revenue – New and Existing Accounts’, ‘Super Achievers’ Club’, and ‘Outstanding Achievement’.

Ms. Winbush actively gives her time and talent to her local business community. She currently sits on the Board of Directors for the Northern Virginia Black Chamber of Commerce (NVBCC). Ms. Winbush is an active member of the ASAE (American Society of Association Executives) Membership Section Council. She has worked for many years as Assistant Director of the Mount Zion Baptist Church (Arlington, Virginia) Christian Business Partners Ministry. She also previously served on the Northern Virginia Technology Council’s Emerging Business Network.

A native of Nashville, Tennessee, Ms. Winbush is a graduate of the Vanderbilt University School of Engineering where she received a Bachelor of Science in Engineering Science and Management of Technology.

Professional & Trade Affiliations

American Society of Association Executives
Finance & Administration Roundtable
Minorities in Technology Sales
Northern Virginia Black Chamber of Commerce
Northern Virginia Urban League
Mount Zion Christian Business Partners
Sales Management Association
The Sales Association